![\"\"](\"http:\/\/typetemperament.com\/wp-content\/uploads\/2010\/10\/TTIlogo.jpg\" "\\"TTIlogo\\"")
<\/a><\/p>\n>Essential networking tool<\/p>\n
>Powerful in selling\u2014one-on-one or selling groups<\/p>\n
>Key to creating advertising & marketing that works<\/p>\n
>Crucial for authors trying to write the Great American (or whatever) Novel to understand how their character\u2019s mind works<\/p>\n
>Helpful for managers and executives to decide which tasks to do themselves and which to delegate<\/p>\n
>Wonderful coffee table, guestroom or even bathroom reading. Easy to get into instantly, read and benefit from even brief exposure<\/p>\n
>Attorneys need it to understand selves, staff, clients, judges, opposing counsel, witnesses and others in the case<\/p>\n
>Great when traveling, to decide which line to get in, at customs. (Or even at banks and supermarkets)<\/p>\n
>Speakers need it to understand both themselves, (their natural style), & their audiences\u2019 to communicate with each Type<\/p>\n
>Therapists & counselors need to understand their own type and their clients\u2019 to reduce transference problems and to avoid misunderstanding couples\/ families clients interactions that are type-based<\/p>\n